This Forbes article on company social networking had a lot of impact for me. We can’t escape the need for it— it gives power to “the people”, the employees and customers, to energize collaboration and innovation. It provokes creativity and new ideas for revenue and company growth. That’s the good of it.
However, social networking has its challenges for companies and individuals. For example, since employees can demonstrate their individuality among each other and directly with customers, managers lose some ability to control what is being said about the company. This puts more burden on managers—they have to be trained to recognize and value employee and new hire loyalty in order to keep up with the pulse.
How does your company embrace social power? Where is it effective or cumbersome?